Ann Arbor, Michigan, United States •
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About
Running a creative firm & diagnosed with M.S. helped me find my purpose: to help others find theirs.
Path to Purpose
Most companies instinctively head down a familiar path — one that compels growth and expansion above all else. Even though his company, Phire Group, had a stellar reputation and growth curve, Jim Hume was headed down this same path: forsaking purpose for growth and inevitably compromising quality for the sake of scalability. In short, he was crafting a replica of every other marketing agency in existence. Then came a harsh wake-up call. On a walk in the woods with his wife and three young children, Jim’s legs simply stopped working. After neurologists, MRIs, and several tests, doctors were quick with their diagnosis: multiple sclerosis. It is in these moments when everything is assessed, prioritized, and reconfigured, and Jim created a new business plan built around purpose over profits. Now seven years after his MS diagnosis, Jim has transformed his company to focus on intentional purpose over mindless growth.
Creating an Honest and Vulnerable Brand
Using Community to Create a Lasting Brand
Your perspective matters!
What was it like engaging with Jim?
