John Thibault

Based on my bestselling book, this talk or workshop will walk you through the three essential things you need to advocate for change in a complex political environment. • Clarify your issue • Build a coalition • Appeal to a higher authority This will help you understand how to engage in policy so that you can get the laws you want so you can improve your community, influence the country, and impact the world. We will use real world examples from www.ilobby.co This is ideal for small businesses, unions, trade associations and non-profits who want a high level overview of how to engage in government affairs and be successful.

Voters are frustrated. Politicians are polarized. Ideas are generated from a small coterie of special interests and lobbyists. Average citizens don't have real access to determining public policy that affects them. They become disenchanted with politics and politicians and they check out. But with 7 billion people on the planet we need the input and wisdom of the crowd to solve global problems and provide solutions for the future that politicians are no longer able to fathom. How a specific strategy can propel an issue and help anyone reach the AHA moment. • Clarify your issue • Build a collision • Appeal to a higher authority (AHA) This is exactly what one San Jose man did and eventually got a bill sponsored in Congress.