Josh Barker

9 out of 10 ventures fail. So, how do you launch a successful venture? Where do you begin? How do you avoid spending your time and money on creating something that doesn’t succeed in your market? The Market Validation Funnel — a proven playbook based on Silicon Valley and Big 4 innovation experience — can help you learn how to beat the odds, validate your ideas, find the right market, and achieve rapid growth from launch and beyond. In this session, you'll learn: A step-by-step guide to building rapid-growth ventures with the help of the Market Validation Funnel. Tips on how to validate your product or service before spending money on your go-to-market strategy. Information on how to run successful market experiments to determine the next steps for your venture. This proven playbook not only addresses the daunting question of how to launch a successful venture but also serves as a shield against investing time and resources into ventures that may not resonate with the market.

Are you tired of seeing promising ventures fail due to a lack of validation? Learn how the Product Validation Funnel, based on principles from "The Lean Startup" by Eric Ries, can help you mitigate risks and ensure your idea is a good product-market fit. The event will cover three key stages: Stage 1: Minimal Viable Test (MVT) Discover the importance of a "gut-check" or "temperature-check" to confirm the real appetite for your solution and identify existing problems. Stage 2: Minimal Viable Product (MVP) Move beyond idea confirmation and explore the "bootstrap" phase. Uncover ways to bring your idea to life with paying customers using no/low-code solutions. Stage 3: Minimal Marketable Product (MMP) Once interest in your idea is proven, transition to building your product. Learn how to address core features required to achieve your solution's value proposition. Tune in to learn how to navigate the Product Validation Funnel, turning your good ideas into successful market venture.