Julian Peterson
Managing Director APAC • Dianomi
Australia •
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About
11 years in financial services marketing & recent Master of Behavioural Economics
Speaking Topics
Media & Marketing
Signature Programs (1)
The "nudge" is a libertarian concept: nudge people to make better choices without taking away their choices. Practitioners of behavioural economics go to great lengths to emphasise ethics and behaviour around trials and interventions. But in this session Dianomi’s Julian Peterson reviews how BE can do harm, how actions designed to protect consumers have unintended consequences - and how both are being exploited by advertisers.
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Available For
Conference (Full-day Event)
Session (1-2 hour event)
Panel
Fee
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Open To Bookings
Southeast Asia
Languages
English
