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Julian Peterson

Managing Director APAC • Dianomi

Australia •

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About

11 years in financial services marketing & recent Master of Behavioural Economics

Speaking Topics

Media & Marketing

Signature Programs (1)

The Dark Side of Behavioural Economics

The "nudge" is a libertarian concept: nudge people to make better choices without taking away their choices. Practitioners of behavioural economics go to great lengths to emphasise ethics and behaviour around trials and interventions. But in this session Dianomi’s Julian Peterson reviews how BE can do harm, how actions designed to protect consumers have unintended consequences - and how both are being exploited by advertisers.

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Available For

Conference (Full-day Event)

Session (1-2 hour event)

Panel

Fee

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Open To Bookings

Southeast Asia

Languages

English