Karen Naumann, APR, PMP

Humans do not always act in their best interests because of the cognitive biases that shape our decision making. This presentation is an interactive exploration of our brains' common deviation from rationality in judgment. This presentation helps participants to gain the awareness of and solutions to overcome common biases that will not only enhance any employer/client work but also improve team dynamics.

In this presentation, the psychology of influence and its communication application is explained in relatable, applicable terms that allow participants to tap into the power of persuasion. We explore compelling social forces that affect all humans for as long as humanity has existed. The research-backed knowledge that participants receive will give them insights into understanding why they say yes and how to get others to too. All walks of life can benefit from a better understanding of persuasion skills. The presentation introduces more than a dozen concepts with a focus on four fundamental persuasion theories – theory of reasoned action, the theory of planned behavior, psychological consistency, and cognitive dissonance.

Presenting proven communication theories in an attainable way that enlightens attendees on how communications influence from the personal to a global level. Specifically, participants will get a quick overview and example of 27 theories in the areas of media effects, stakeholder analysis, messaging, and public relations strategy before taking a deep dive into two foundational theories -- Diffusion of Innovation and Agenda Setting Theory. Participants will be able to apply understanding of these communication theories to situations they encounter in professional and personal settings.