Karen has over 25 years of experience working in marketing and (in more recent times) in digital and social media. Her extensive practical experience from advising clients on marketing strategy and managing their social media accounts is complemented by solid academic experience. Karen has tutored over 150 clients in using social media effectively for their businesses, and regularly speaks on digital marketing and social media topics at business events, seminars and workshops.
During her time in the corporate world, Karen has worked in a range of marketing and research roles for leading British broadcaster ITV and for international agency/consultancy Ipsos MORI. She holds professional qualifications in Marketing and Business Studies.