Girls Chronically Rock LLC was inspired by Keisha Greaves whom is from Cambridge, MA whom always had a passion for Fashion and knew one day she would own her own business. Girls Chronically Rock was inspired by Keisha who was diagnosed with Muscular Dystrophy in 2011 while pursuing her MBA degree in graduate school. Keisha started to feel very weird symptoms in her legs and upper body with repeatedly falling and could raise her arm up to the full extent and she knew something was not right. After doing many different testing’s, the Doctor finally diagnosed her with Limb-Girdle Muscular Dystrophy. Fast forward a few years later, Keisha began to cope at the fact that she had Muscular Dystrophy and knew she wouldn’t let this stop pursuing her dreams. Keisha wanted to create an apparel line something that incorporated the word “chronic” in it to abbreviate Chronic Illness. So, one day Girls Chronically Rock came to my mind and she loved it and knew she wanted that to be her business name. She wanted to create something to inspire and motivate others who maybe battling a chronic illness or going through something in their everyday life. She created a line if inspirational shirts that have many quotes/meanings and the top two are: such “Trust Your Dopeness” which means trust and believe in yourself, no matter what you maybe going through, or what to accomplish, “trust your dopeness.” Another one she says is” Hello my name is Chronically Ill Badass” which means we are awesome regardless if we have a chronic illness or not and we are proud of it.
Keisha plans to expand her Girls Chronically Rock brand with many more merchandise soon such as bags, socks and sweatshirts and many more. Keisha has also been thinking to creating a Girls Chronically Rock adaptive clothing line for people with disabilities since it is very hard for people with disabilities to get dressed on a regular basis. Keisha continues to have so many ideas she wants to do with Girls Chronically Rock business and turn it into bigger and better things under the GCR umbrella.