Konstantin Ulanov

Live betting, micro-markets, and lightning-fast odds are driving record handle—but also fuelling the very behaviours regulators are tightening the screws against. In this session Konstantin Ulanov, founder of vseprosport.ru and co-founder of uffiliates.me, draws on 15 years across the operator, affiliate, and media trenches to show you how to keep both profits and players in play for the long term. You’ll learn: • • Why rapid-cycle products (table-tennis, e-soccer, greyhounds) mimic casino mechanics—and how to audit the hidden risk inside your own offer • • A practical framework for balancing acquisition KPIs with responsible-gambling checkpoints at every stage of the funnel • • Content and SEO tactics that convert “quick-bet” traffic into educated, repeat customers regulators love • • Real-world case studies where smarter limits, data-driven interventions, and transparent affiliate contracts boosted lifetime value by 25 %+ without a dip in turnover