Kristi Piehl

AI search is defining your reputation — are you shaping the results? For the first time ever, executives who are active online have more influence on brand perception and business performance than celebrity influencers. Company valuation, employee engagement and revenue are tied to how visible and credible leaders are online. Search is no longer limited to Google — it’s AI. Employees, customers and investors are asking platforms like ChatGPT who you are, what your company stands for and whether you can be trusted. If you’re not shaping your digital presence, AI will shape it for you. In this dynamic keynote, Kristi Piehl shows leaders how to become Social CEOs and AI-Empowered Executives, building trust, authority and impact across social media, search and AI-generated results. Drawing from insights in her best-selling book and her 25 years of experience as an Emmy Award-winning journalist and entrepreneur, Kristi delivers practical strategies to lead with visibility and intention in an AI-driven world. Learning Objectives: Understand how AI is reshaping reputation and search. Attendees will learn how AI platforms like ChatGPT influence stakeholder perception and how executive digital presence impacts AI-generated results. Identify the business impact of executive visibility. Attendees will recognize the measurable connection between active, strategic leadership on social media and outcomes such as recruiting, trust, brand authority, revenue, SEO and GEO. Develop a strategy to become an AI-Empowered Executive. Attendees will have a framework to intentionally strengthen their digital footprint, increase credibility and shape how they and their companies appear across social media, search engines and AI platforms. Three Key Takeaways the Audience Can Do After Presentation: - Create a schedule to effectively engage with social media - Build a simple strategy to post content that builds a positive digital legacy - Immediately implement authentic practices to improve AI search results