Kurian Tharakan

This keynote is based on my book of the same name — Charismatic leaders seem to possess an effortless ability to influence, captivate, charm, and inspire people to action. Whether it is through grace, passion, or unshakable confidence, charismatic people can rouse the sentiments and energies of the people they touch. While not everyone can master charisma, there is one charismatic tool that any leader can learn — the power of storytelling; specifically, how to communicate a strategic narrative. A strategic narrative is a compelling story that weaves together existential concepts like who you are, your origin, your big idea, what you fight for and why, and offers a bold vision of a future that your people can rally behind. When charismatic leaders wield captivating strategic narratives, their power is unstoppable.

Everyone is in the sales business. Whether it be convincing the boss to approve a proposal, persuading your spouse that its time to buy a new home, or your children that they really need to clean their room, persuasion skills are a must have tool in your belt. If you are a professional salesperson, you especially recognize the importance of advancing your sales skills and adopting a structured process to maximize the potential of a transaction. You also recognize that this can often be a long, plodding, and labour intensive process. But what if you could engage your prospect’s mind in such a way that they instantly recognize the value contained in your solution, and persuade themselves to pursue the sale? In the last 50 years, the science of selling has gone beyond simple sociology and psychology, and driven into the realms of neuroscience, and behavioral economics as well. What has resulted is a unique understanding of the deep motives that drive purchase behavior.

Your brand is the center of your business, and is the core reason why people are attracted to you! Use these three secrets from Steve Jobs to build this asset into a powerful gravitational force to naturally attract the right people and opportunities. In this entertaining, insightful, presentation you will: Learn the three vital elements of a highly successful brand Be shown vivid, real world examples, of how they have worked in the real world Combine all of this into a plan for your business