Landis Tindell

Landis Tindell is a millennial leader in a Gen X/Boomer led industry. Join this session to hear from an up-and-coming leader to discover what Millennial and Gen Z workers want in the workplace, how older employees can best connect with their younger counterparts, and why we get so upset when we’re asked to rotate your PDF for you.

In an ever-changing world, demographics have become outdated. While surveying hard data may work for the census, better understanding your audience means moving past age, race, and gender. In this session, you’ll understand what persona factors are outdated, how to better identify your target markets and understand why personas shouldn’t be about demographics.