Laura McInerney

In this talk Laura reveals the way brands get headlines - and the rules for making sure your business is seen positively in the press.

Tailored specifically for each audience, this talk uses the latest news stories and trends to warn education leaders of future changes and prepare them to take advantages of new opportunities.

Reputation management has never been more important. In a world where social media can cause a furore anyone can face a sudden personal crisis. But using the story of her own bonkers situation, Laura McInerney explains how she took the government calling her 'vexatious' and made a strong, positive brand out of it.