Lesley Notton

Topics Covered: 1- What is organic marketing and why is it important? 2- Understanding your target audience and their needs 3- Creating valuable content that resonates with your audience 4- Using social media to amplify your message and engage with your audience 5- Building and nurturing an email list for long-term relationship building 6- Leveraging search engine optimization (SEO) to increase visibility and traffic 7- Measuring your organic marketing efforts and adjusting your strategy as needed 8- Tips and best practices for success with organic marketing 9- Developing a content marketing strategy that aligns with your business goals and speaks to your audience's pain points, needs, and desires. 10- The future of organic marketing and how to stay ahead of the curve

1- Defining your target audience and understanding their needs 2- Generating content ideas and building an editorial calendar 3- Identifying the right content format and channels for your audience 4- Crafting compelling headlines and opening hooks to capture attention 5- Writing with clarity, personality, and voice to engage your audience 6- Incorporating visuals and multimedia to enhance your content 7- Crafting compelling calls-to-action to drive engagement and conversions 8- Measuring your content performance and adjusting your strategy as needed 9- Tips and best practices for creating high-quality, effective content 10- Identifying and overcoming common content creation challenges, such as writer's block and burnout

Topics Covered: 1- Setting up & optimizing your Facebook group for maximum engagement and growth 2- Defining your group's purpose, tone, and guidelines to create a positive & productive community 3- Creating valuable content for your group that resonates with your audience & drives engagement 4- Using Facebook group insights to track member activity, identify trends, and optimize your strategy 5- Leveraging your Facebook group to build your email list, drive traffic to your website, and increase sales 6- Establishing yourself as a thought leader and expert in your industry by providing valuable content and engaging with your community 8- Collaborating with other businesses & thought leaders to expand your reach and network 9- Avoiding common Facebook group pitfalls, such as FB jail, negative comments, and moderating your group effectively 10- Keeping your group active & engaged by regularly posting and fostering discussion among members 11- Measuring the success of your Facebook group