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  3. Liz Proffitt Lemarchand
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Liz Proffitt Lemarchand

Chief Operations Officer
COO
MediaDev
Country or state 
France
Available to 
Global
City 
Marseille
Fee 
Ask for pricing
Languages 
English,
French
Volunteer
Yes

Personal Details

Bio

As the Chief Strategic Business Jedi (COO) of MediaDev, I have nearly 20 years of disruptive B2B marketing experience helping Independent Software Vendors grow their businesses. I have developed and deployed go-to-maket strategies for Start-ups, using growth hacking and agile marketing methods; I have also several published articles on the subject of B2B marketing for IT/tech industry players. I am a member of the Women in Marketing association, and an advocate for advancing equality for women in the workplace. Previous speaking engagements include a 30 minute talk in front of the European Commission. I am bilingual English/French and have dual nationality (US/France). I am 43 years old and currently reside in the South of France.

Current position (1)

COO

MediaDev

Degrees (2)
MBA
Université de la Méditerranée Aix-Marseille II
2002 to 2004
BA in Political Science
Gettysburg College
1993 to 1997

Presentations

Presentations (1)
Organic Aquaculture in the European Union Current Status and Prospects for the Future

Thematic Conference, Brussels, 12/13 December 2005, held at the European Commission

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Books & Articles (8)

Why I Left The U.S. 20 Years Ago... And Why I Won’t Be Coming Back
Why France is the New Incubator for Start-up ISVs
Why ISVs Need Agile Marketing
How the Booming “App” Industry is Blurring the Lines with Traditional ISVs
Race for Relevance – Marketing in an Age of Attention Crash
Why Word-of-Mouth Marketing Works so Well for ISV Companies
How Technology Will Change Everything for Marketing
Why You Need to Become a Growth Hacker

Expertise (11)

Media & Marketing
Leadership
Business
Health & Well-being
business challenges for women agile marketing Work-Life Balance software vendor marketing B2B lead gen strategies Managing multicultural teams Gender equality in the workplace

Awards & certifications (1)

Publisher & Supplier Certified
Convertr
2018
Recommendations
Why choose me? 

Gain insight into the best practices of B2B Marketing for ISVs from a female C-level executive.

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