Loren Weisman

Building the brand of your book for the best organic exposure and promotion. From initial decisions ranging from cover art to logos, quotes to chapter titles and layouts that align with the marketing content, this first stage of organizing is a must. By creating the larger brand picture as the picture of the book is coming together, it assists any book in any genre with greater exposure. Download this Talk Title PDF Packet at https://lorenweisman.com/wpcontent/uploads/2017/10/Authoring-the-Brand-of-your-brand-Talk-Title.pdf

Bringing branding into the buying and selling of homes. The missing piece in many real estate businesses and for many agents is the engagement of the brand message in its delivery along with the marketing and promotion of it. Mixed with an over-saturation of the market and thousands of people saying the exact same thing, penetration and engagement become a major challenge. By internally creating inspiring pieces of content for engagement, the results of that content create a better sell and a better message online that achieves better connections and conversions. Download this Talk Title PDF Packet at https://lorenweisman.com/wpcontent/uploads/2017/11/BRAND-PENETRATION-FOR-REAL-ESTATE.pdf

Setting up the foundation of your branding to reach all three audiences at the same time. How you lead the discussions of marketing and branding can inspire the creation of the best content that will result in the highest level of engagement and conversion. By thinking about gearing the message to the existing customer, the familiar with you but hasn’t converted person and the individual that has no idea who you are… (your three audiences) with the same content, you build a greater bond, better relationships, and an endurance audience. Download this Talk Title PDF Packet at https://lorenweisman.com/wpcontent/uploads/2017/11/Creating-Content-to-Engage-your-3-audiences.pdf