Loren Weisman

The focus of this talk is about: Securing and stabilizing your brand and its messaging to allow for greater authority and protection while it is being built or rebuilt. Securing and stabilizing the foundation of your brand, your messaging and strategy may allow for greater steps to be made at a faster pace, while amplifying awareness and reducing risk to your business, your investors, your products and yourselves. By looking across the noise online that is filled with hearsay, assumptions, half truths and expired truths, following many of these directions, can end up doing more harm and disarm the power of a brand and its messaging. Looking into a series of factors that range from the subjective to the objective messaging statements as well as the consideration of intention vs perception when it comes to how your audience is perceiving what you are sharing can help you hone the message.