Louis Gudema

Outside of the software/tech industry, most small- and mid-sized companies seriously underinvest in marketing – even though countless studies have shown that the companies that market more grow faster. In this session Louis Gudema will outline his Bullseye Marketing Framework which cuts through the clutter of dozens of channels and thousands of vendors to break marketing into three phases, prioritizing the fastest and least expensive ways to generate more leads and sales. You’ll learn about marketing assets that you already have and how to quickly and inexpensively take full advantage of them before moving on to other programs – like social media and inbound marketing – that actually can cost far more and often take a year or two, or more, to produce measurable results. The talk is full of actionable insights that companies can use to grow their leads and sales within weeks.