Marcelo Goudard

Marcelo Goudard brings an operator's perspective shaped by more than 18 years in marketing, commercial growth and strategic operations across multiple industries and international markets. His work combines senior leadership experience with hands-on execution in growth strategy, brand, CRM, performance marketing, digital transformation and applied AI systems. Rather than focusing on trends or theory, Marcelo Goudard speaks about how businesses can turn strategy, technology and AI into practical operating systems that improve execution, customer acquisition and commercial performance. His perspective is particularly relevant for leadership teams navigating growth, transformation and the practical adoption of AI.