Skip to main content
Notifications
  • How to improve your ticket sales
    ×
  • You Need to Be a Better Public Speaker
    ×
  • Thank you for joining the site and for staying with us!
    ×
  • At your virtual events
    ×
  • Here are our top tips for coping with public speaking.
    ×
  • Upgrade
  • Blog
  • Login
  • Sign up
  • Speakers
  • Organizers
  • Agencies
  • Events
  • How it works
  • SkillCamp
  1. Home
  2. Find a speaker
  3. Mark Anderson
Mark Anderson's cover banner
Mark Anderson's picture

Mark Anderson

Founder
FloristWare
Country or state 
United States
Available to 
Global
City 
Toronto
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes

Personal Details

Bio

Mark Anderson is a software developer, small business owner and creator of the FloristWare POS system for brick and mortar retail florists.

In addition Mark is an enthusiastic member of the floral industry and supporter of many industry associations and organizations.

Current position (1)

Founder

FloristWare

Degrees (1)
Commerce
University of Toronto
1986 to 1989

Presentations

Presentations (3)
Are You Selling Yourself Short?

A look at how the pricing models that revolutionized the travel, restaurant and entertainment industries can be used in the retail flower business.

You’ll learn:

• Why tiered-pricing choices and bundles please a broad demographic
• How to employ selective discounting
• Ways to increase your perceived value to attract an affluent clientele

Pricing for a Bigger Piece of the Pie

The grass is always greener on the other side of the fence. Florists who cater to a less affluent customer base envy uptown competitors with their higher-order values. At the same time, those uptown shops wish they could also sell to the larger population of less affluent customers without alienating their high-roller base. Meanwhile shops in resort towns struggle with keeping their less affluent year-round customers while also seeming credible to wealthier seasonal consumers.

• Florists with an affluent clientele who want to learn how to increase sales by pricing for the masses without alienating their high-roller clients.

• Florists serving the lower-end of the market who want to learn how to price to attract a more affluent clientele without alienating their base.

• Florists in seasonal destinations who want to learn how to gain the trust — and more profitable sales — of affluent seasonal consumers without alienating local year-round residents.

Ways To Improve Your Bottom Line

A workshop approach that will help develop a plan participants can actually put in place when they get back to their shops. Among the topics covered will be little changes that can make bigger profits, how to upsell, and accounting, pricing, and profitability.

Past talks (4)
Are You Selling Yourself Short?
2018 SAF Annual Convention | Amelia Island FL
Amelia Island FL
September 9, 2018
Ways To Improve Your Bottom Line
2017 WUMFA Annula Convention
Green Bay WI
Pricing for Profits
2016 SAF Annual Convention | Maui
Maui
September 23, 2016
Is Your Pricing Strategy Ready for a Make-Over?
Real Local Florists
Las Vegas NV
August 16, 2016
  • All
  • Videos
  • Photos
This speaker hasn't uploaded any media content yet.

Expertise (8)

Media & Marketing
Technology
Business
Pricing Strategy Pricing Value-based Pricing Pricing Analysis Sales

Awards & certifications (1)

National Service Award
Great Lakes Floral Association
2018
Recommendations
Why choose me? 

I help florists profit from the sophisticated pricing strategies developed & refined by big retail.

Social media
Similar to Mark
  • Anthony Grullon's picture
    Anthony
    Grullon
    Co-Founder
    Forage
  • Patrick OMalley's picture
    Patrick
    OMalley
    Speaker/Consultant
    617-PATRICK Social Media
  • Dominic Colenso's picture
    Dominic
    Colenso
    CEO
    IN FLOW TRAINING LTD
  • Maxwell Monson's picture
    Maxwell
    Monson
    Senior Manager Sales Operations
    Zendesk
  • Tammy Pack's picture
    Tammy
    Pack
    Broker Associate
    Absolute Charm Real Estate Group
  • Speakers
  • Agencies
  • Events
  • How it works
  • Blog
  • Upgrade
  • Podcast
  • About us
  • Organizers
  • Terms of use
  • Privacy policy
  • FAQ
  • API
  • White Label Terms
  • Contact
  • Corporate Speakers Bureau & CRM
  • Motivational speakers
  • Leadership speakers
  • Business speakers
  • Inspirational speakers
  • Keynote speakers
  • Corporate speakers
  • Celebrity speakers
  • Top 50 Business Speakers
  • Top 50 Leadership Speakers
  • Top 50 Motivational Speakers
  • Top 50 Technology Speakers

Get speaking tips & so much more!

Twice a month we send you speaking tips, training ideas and lots of useful updates.

© 2023 SpeakerHub
All rights reserved.

  • Facebook
  • Twitter
  • LinkedIn
  • SoundCloud
Developed by Integral Vision