Matthew Leopold

Sponsorship has hardly changed over the last few decades. A little understanding about why and how sponsorship works is all it takes to make the discipline more impactful and get better ROI.

Employee engagement if often neglected in sponsorship. However, done will, sponsorship can drive pride, passion and goodwill.

Zeroing in on the problems in sponsorship measurement. This might seem a dry topic, but talking about personal failures, mistakes, errors and disasters - makes this a highly interesting and engaging topic.