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Matthew Rathbun

Matthew Rathbun

Professional Speaker and Consultant • Four Pillars Education, Inc.

Fredericksburg, Virginia, United States •

$1,501 - $5,000

About

Everything I teach from the stage has already been stress-tested in a live production environment, not theorized in a slide deck. I’m also a nationally recognized real estate instructor and curriculum designer. I’ve built flagship designation programs with the Real Estate Business Institute, partnered with Dynamic Directions on instructor development, and been selected to deliver breakout sessions at national events like the BEATS Conference. Education directors trust me to train their instructors. That’s not a credential I take lightly. Here’s what meeting planners consistently tell me sets my sessions apart: • I show up prepared. Every talk is tailored. I don’t deliver the same keynote twice in a row with the logo swapped out. I ask about your audience, your goals, and the specific pressure points you want addressed, then I build around them. • I make complex ideas usable. AI, marketing automation, and technology adoption are heavy topics. I translate them into practical frameworks agents can deploy the same week, without dumbing anything down. • I bring a voice that actually lands. Conversational, confident, occasionally funny, and always respectful of the audience’s intelligence. No corporate jargon, no recycled hype, no fluff. Think smart friend, not motivational poster. • I’m low-drama backstage. I hit my call times, work cleanly with AV teams, stay on schedule, and leave your event running smoother than I found it. Planners rebook me because the experience is as good off the stage as it is on it. • I stand behind the content. Attendees leave with real assets, field guides, frameworks, templates, and follow-up resources, not just a photo with a speaker and a vague feeling of inspiration. If you’re building an event for real estate professionals and you want a speaker who can actually move the audience from curiosity to competence, I’d love to be considered. Let’s talk about what you’re trying to accomplish and whether I’m the right fit.

Speaking Topics
Real Estate
Artificial Intelligence
Marketing Systems
Broker Leadership
Signature Programs (2)


Every real estate conference this year has an AI session. Most of them leave agents either terrified or confused, and almost none of them leave agents with anything to do on Monday morning. This session does the opposite. Drawing from daily work deploying enterprise AI tools across a production brokerage, Matthew shows exactly how AI is reshaping consumer behavior, agent productivity, and brokerage economics right now. Then he hands the audience a practical playbook: what to adopt, what to ignore, and how to protect the human judgment that still wins deals. Equal parts strategic overview and hands-on walkthrough, with enough 80s pop culture references to keep it honest.

Key Takeaways

  • A clear framework for evaluating AI tools based on real business outcomes, not hype cycles
  • Three specific AI workflows agents can deploy this week to save 5 to 10 hours per transaction
  • The consumer-facing AI shifts quietly changing how buyers and sellers find, vet, and choose agents
  • A defensible philosophy for using AI without commoditizing the agent’s value
  • A simple rubric for brokers deciding where to invest in AI at the company level

Audience

Real Estate Salespeople

Format

Keynote

Duration

90 Minutes

Delivery

Virtual
In-Person
Hybrid


The old marketing playbook is broken. Cold calls convert less, postcards get recycled, and the algorithm on every major platform has quietly stopped giving away free reach. Meanwhile, consumers are finding their next agent through Google, YouTube, AI search engines, and referral networks that never touched a newspaper ad. This session rebuilds the marketing stack from the ground up for how people actually buy homes in 2026. Matthew walks through the content systems, search strategies, and visibility tactics his own agents use to get found by the right clients at the right moment, without burning out or selling their souls to the algorithm.

Key Takeaways

  • Why traditional SEO is being replaced by AEO and GEO, and what that means for your listings and personal brand
  • A content engine you can run in 3 hours per week that compounds over 12 months
  • The three platforms that still reward organic effort, and the ones quietly wasting your time
  • How to build authority that AI models, Google, and actual humans all recognize as credible
  • A repeatable framework for turning one piece of content into a week of visibility across every channel

Audience

Real Estate Salespeople

Format

Keynote

Duration

60 minutes

Your Experience with Matthew

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Available For
Conference (Full-day Event)
Workshop (3+ hour event)
Session (1-2 hour event)
Moderator
Webinar (Virtual event)
Panel
Certificate Program
Fee
$1,501 - $5,000
Open To Bookings
Global
Languages
English