Max Oliveira
Founder & Fractional CMO | Growth Strategy for Founder-Led Brands • Stratford & Co
United Kingdom •
$5,001 - $10,000
About
I speak from the operator's seat, not the stage circuit. Everything I share is being tested right now: as fractional CMO at Runderwear, advising founder-led brands through Stratford & Co, and building Human Running from zero. I've worked at every level of marketing. Hands-on SQL and database work, senior roles at Telefonica and Telecom Italia, nine years running my own consultancy, and now leading growth for independent brands across four markets. That range means I can talk to a room of founders, marketers or corporate teams and make it relevant to each. I've built across Brazil, Europe, South America and the UK. Audiences get frameworks that work across cultures and budgets, not a single-market playbook. No recycled keynotes. Every talk is shaped to the audience, built on current numbers and live examples, and leaves people with actions they can apply the next day.
Speaking Topics
Signature Programs (4)
The five growth constraints that stop scale-ups, and the operating model that removes them.
Key Takeaways
- Diagnose which of the five growth constraints is holding your brand back
- Know when the founder should step out of marketing, and what replaces them
- Restructure spend around the channels that actually compound
- Leave with a 90-day action plan to restart growth
Audience
Founders, CEOs and leadership teams of consumer and DTC brands turning over £2M to £10M. Scale-up programmes, accelerators, investor portfolio events.
Format
Duration
60 min
Delivery
How to build a high-output marketing function with fractional talent, automation and ruthless prioritisation.
Key Takeaways
- Build a marketing function around fractional and freelance specialists instead of fixed headcount
- Automate retention and lifecycle marketing to grow revenue per customer
- Cut the 80% of activity that drives 20% of results
- Set up a weekly operating rhythm that keeps a small team focused
Audience
DTC and e-commerce founders, marketing leads and operators in small teams. E-commerce conferences, Shopify and Klaviyo communities, retail events.
Format
Duration
60 minutes
Delivery
How founders and boards should measure, fund and hold marketing accountable.
Key Takeaways
- Measure marketing on contribution margin and payback, not vanity metrics
- Set a marketing budget tied to growth targets and unit economics
- Ask the questions that expose weak marketing strategy fast
- Build a reporting framework the board and marketing team both trus
Audience
Founders, CEOs, CFOs, board members and investors in growth-stage businesses. Board and leadership forums, private equity and VC events, finance-led audiences.
Format
Duration
40 min
Delivery
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