Michael Barbera | SpeakerHub

Personal Details

Bio

Michael Barbera is an award-winning consumer psychologist and strategy consultant for Fortune 50 companies. He is a business psychologist who is involved in both practical and academic endeavors. His areas of practice are consumer behavior, consumer emotions, social psychology, decision-making, brand management, marketing, and long-term business strategies. Michael is currently employed as the CEO of Barbera Solutions. His clients can be found on the Fortune 50 list and several television programs show as ABC’s Shark Tank and Bravo’s Million Dollar Listing. Michael shares his research and experiences as a keynote speaker for public and private organizations, as the host of the Clicksuasion podcast, and twice for TED to discuss human perception of gender-neutral restrooms. In 2015, the White House recognized Michael for his contributions to entrepreneurship. This work includes development and validation of consumer emotions, consumer behavior, product placement, consumer experiences and business growth strategies.

Current position (3)

Consumer Psychologist | Researcher | Advisor

Barbera Solutions | Consumer Experience Lab

Board Member

Moore County Chamber of Commerce

Vice President of the Board

Revolutionary Coworking

Achievements (3)

Presidential Ambassadors for Global Entrepreneurship (PAGE)

The Presidential Ambassadors for Global Entrepreneurship (PAGE) initiative is a first-of-its-kind collaboration between celebrated American entrepreneurs, the White House, the Department of Commerce and our interagency partners.

Global Psychology Startups Fellow

John Deere Entrepreneurship Initiatives Award

Degrees (3)

PhD Business Psychology

Chicago School of Professional Psychology

2014 to 2017

Executive MBA

Purdue University

2013 to 2014

MBA

Trident University

2013 to 2014

Presentations

Presentations (1)

Consumer Decision-Making: Persuasion to Purchase

This comprehensive experience on cognitive sales covers three key factors:

Presentation & Environment
Buyers & Sellers
Closing & Follow-Up

Each section will explore subtopics such as objections, discovery, heuristics, temptation, cognitive processing capacity, time pressure, reactance theory, competition, power words, detrimental words, closing techniques, negotiating and how to increase the margin on each sale. This training experience and role-playing exercise is 90-minutes in length using visual aids and easily understood methods for improving sales.