Michael Bayler

Michael Bayler is one of a handful of international thought leaders and board-level advisors with high-level experience across Hollywood, Silicon Valley, Madison Avenue and Tin Pan Alley. His expertise spans brand marketing, new technology and enterprise transformation.

Making sense of ever-changing market conditions has been Michael’s work for a quarter of a century. He consults, writes and speaks across many key industries around the world.

He has advised many of the world’s leading brands, media and technology companies and international stars, including Coca-Cola, Unilever, BBC, Team GB, Diageo, Telefonica, PayPal, FremantleMedia, Egg, Bacardi, Warner Bros., The Digital Entertainment Group, BSkyB, BT, Cognizant, HCL, Evrythng, Sitecore, RadiumOne, Sony Music, EVRY, SABMiller, Nokia, Ogilvy & Mather, Robbie Williams and Simon Cowell.

His mission is simple: to be a trusted, insightful and empowering resource for every client.

Michael has published two acclaimed digital and post-digital strategy books, "Promiscuous Customers: Invisible Brands – Delivering Value in Digital Markets" (co-authored with David Stoughton, Capstone, Oxford, 2002) and "The Liquid Enterprise – How The Network is Changing Value, What It Means for Business, and What Leadership Needs to Do About It" (Infinite Ideas, Oxford, 2016).

He writes regularly for Market Leader, and has also written for The Wall Street Journal, Marketing Magazine, Billboard Magazine, Design Week and the Design Management Journal.

Among many high-profile international speaking engagements, Michael has delivered master classes for The Marketing Society, MIDEM, AdTech, IESE Business School, Sun Microsystems, Microsoft, VMWare, EVRY, Daily Mail Group, FremantleMedia, The Institute of Direct Marketing, ISBA, FEPE and Salesforce.

Most recently he has both chaired and delivered keynotes at key Internet of Things conferences, including IoT World in Silicon Valley, The Internet of Retail, and The IoT in Retail in London.