Michael Jamin

For the past 11 years, I’ve also been co-owner of TwirlyGirl, a unique line of girls clothing created by my wife. Even though I have no formal background in business, I’ve helped grow TwirlyGirl from $200,000 in annual revenue to millions. I was able to do this because of my background in storytelling. This talk is particularly helpful to marketing departments and entrepreneurs. Marketing experts often talk about the importance of telling your brand’s story. But rarely do they explain how to do that. I break down the steps that professional screenwriters use to tell engaging stories, then I demonstrate how to apply that to marketing campaigns.

I didn’t become a comedy writer to manage people. I did it for the exact opposite reason — to be subversive! But when I rose to the rank of showrunner, I had to learn how to effectively manage people. These are the hard-won lessons that Hollywood has taught me. Lessons on how to motivate creative people to work towards a common goal.