Michael Ruckman

Michael is the founder and president of Senteo, a boutique consulting firm dedicated to transforming business through the development of outstanding Customer Experiences.

For the past 25 years, Michael has worked as a consultant to banks, retailers, technology companies, telecoms, and even governments in more than 30 countries. He has delivered a variety of successful projects ranging from business strategy to the launch of fully transformed organizations.

His long track record as a successful business leader has taken him to serve in various C-suite and executive roles in the banking industry worldwide. He is the author of dozens of articles and courses, and he will soon be releasing a book on why corporate culture and human interactions are so important for businesses in the digital age.

In the business world, Michael is most known for his extensive experience and successful project delivery in the area of customer experience, relationship management, and loyalty in banks. Digital and business model transformations have become a specialty of his career.

His work portfolio includes projects for brands such as Abbey National (Santander), Alfa-Bank, Atlantico (Millennium BCP), BNP-Paribas, CBRE, Citibank, Europolis, Georgian Ministry of Justice, Home Credit, IBM, ING, Ivanhoe Cambridge, Megafon, Telefonica, VTB, Wembley Stadium, and many others.

Michael Ruckman is an outstanding, engaging and dynamic speaker who knows how to share his knowledge, captivate an audience, and motivate them to take action. He excels at topics relevant to the industry such as customer experience, relationship management and loyalty, leadership, corporate culture, organizational evolution, the evolution of business models, or planning and managing change/transformation in the digital age, among others. He is fluent in English (his native language), Russian, and Spanish.

Michael is a regular keynote speaker and guest lecturer at Stockholm School of Economics, Skolkovo School of Management, UNLV, Financial University, BAI, QORUS (former EFMA), Lafferty, ICSC, MECS+R, as well as many other international conferences and corporate events. As well, Michael has authored dozens of educational courses in the areas of strategy, digital and business model transformation, leadership, customer experience, corporate culture development, gamification, customer relationship management (CRM), and others with over 30,000 participants since 2004.