Michael Solomon
Professor of Marketing • Saint Joseph's University
Philadelphia, United States •
More than $10,000
About
Do you know what your brand MEANS to consumers? The answer may surprise you.
Speaking Topics
Signature Programs (5)
Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior so you don’t get left in the dust. In this fast-moving program you will learn: How you can reach today’s consumers, who plug into a “hive mind” that tells them what to buy. Why the debate about “offline versus online” marketing strategies is useless. How to market with rather than market to your customers. Why your customers rely upon your brands to tell them who they are. How to develop new killer products and services by demolishing your industry’s walls.
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