Michelle Tresemer

Michelle will educate and entertain your audience and get them to think more broadly about how to use digital tools to grow their business. Your audience will learn about the major digital tools, what they really are (in plain English), how they are used, and when and why to use each one. The presentation concludes with a brainstorm session to teach your audience how to think strategically about where they spend their time and money when it comes to modern marketing tools. Can be adapted as a leadership workshop for a team offsite or a great breakout session for sales kick off.

We can all talk a good game when it's a 30,000 foot view. But how do those lofty goals and brand messaging translate to the rest of us still on the ground? Your marketing foundations are critical, but what happens when they don't make it down to the people actually producing your marketing? Get ready to see specific examples of how big-picture strategy is broken down into tactics as simple as a tweet...or a blog post...or even your tracking & analytics. You'll walk away understanding how all marketing can be properly integrated to communicate a single brand voice - internally and externally. Can be adapted as a leadership workshop or marketing team offsite.

Founders are focused on their vision, and rightly so. But when it comes to communicating that vision and getting customers to buy in to that vision, that's where marketing can really shine. But where do you start? How about with your foundations. During this session you'll learn enough about each of the marketing foundations so you don't get screwed by shady agencies or contractors over-promising and under-delivering. You'll know what questions to ask to make sure every dollar and every minute spent on your marketing is moving you towards your vision.