Neely Tamminga | SpeakerHub

Personal Details

Bio

Neely Tamminga is CEO and Chief Whiteboard Artist of DISTILL. During her 20-year career on Wall Street, Neely would routinely apply seemingly imperfect and disparate data to help ground conversations about consumer behavior to money managers and institutional investors. Neely is considered a consumer behavior expert with insights that span all relevant demographics and discretionary spending categories. Key career awards include top sell-side analyst in The Wall Street Journal Best on the Street analyst survey in 2006 and 2011 for her coverage in broadline and apparel retailers. In 2010, FT/Starmine ranked Neely No. 2 in Stock Picking for her 2009 coverage in Specialty Retail. In 2009, FT/Starmine ranked Neely No. 2 Industry Estimator for her 2008 coverage in Personal Products. In 2007, Neely was named by Minneapolis-St. Paul Business Journal as a 40 Under Forty award winner. Neely has also received recognition by Institutional Investor magazine for her coverage in the apparel & footwear, department stores, and hardlines retailing sectors. Prior to starting DISTILL with her long-time business partner and friend, Kayla Wesser, Neely worked at Piper Jaffray and A.G. Edwards & Sons (now Wells Fargo). Specialties include: retail--specialty, department store, e-commerce, and off-price; beauty and personal products; furniture and home furnishings; teen and women's shopping behavior and preferences; channel dynamics in consumer products and retail; business cycle analysis; and the convergence of retail and technology. Demographic insights and expertise with one call: GenZ, GenY (Millennial), GenX, and Baby Boomer.

Current position (1)

CEO + Chief Whiteboard Artist

DISTILL

Degrees (2)

Economics, B.A.

Calvin College

1992 to 1996

Finance, MBA

Saint Louis University

1998 to 2001

Presentations

Presentations (3)

Millennials and Mindful Consumption

"Mindful Consumption" Consumer behavioral patterns are shifting well beyond the commonly discussed adoption of e-commerce. We present an economic view on the state of the consumer but also offer fresh proprietary insights as to why consumer behavioral shifts are underway and, more importantly, what questions to ask internally to form more productive consumer strategies. Specific attention is given to the rise of the Millennial population wave as frugal consumers and the potential pivot from consumption to austerity. Attendees will gain a better understanding of the negative constraints both health care and student debt are having on the consumer’s capacity to spend as well as the lasting impact the ’08-’09 Recession is having on a generation of would-be shoppers.

Have We Found the End of the Internet?

Time is fixed, therefore there are only so many hours we can actually spend on the internet. We debunk the myth that e-commerce sales represent only ten percent of retail sales. We also help better contextualize why Amazon Prime adoption is also much further along the consumer adoption curve than conventionally believed. All of this comes together for a broader understanding that retail has largely gone through the pain train and e-commerce is no longer novel. The critical point of consideration in how capital is invested depends on where the consumer sits on these adoption curves of online behavior. We use facts to shake up conventional thinking in order to kick start unconventional ideas for growth.

Retail Consolidation is Costing Us Jobs and the Economy

The inevitable consolidation of the retail landscape owing to a confluence of factors include the rise of e-commerce with an increasing penetration of millennials-as-adult-consumers are identifying as frugal, mindful consumers, retail trade jobs are on the decline. This is having a profound, indelible mark on the U.S. economy and ultimately on all business leaders.

Workshops (1)

Economics to Empathy: Facilitated Conversations Trigger Growth Ideas

2 hours

We believe your employees have the next big idea; it's our job to help unlock those ideas. Conducted over a two-hour session in three parts, we help challenge conventional thinking about the retail landscape, what actually drives our consumption economy, and help decode the "why" behind consumer behavior. Clients find our approach to educating very approachable and digestible; we simplify complex topics into digestible insights in order to facilitate conversations about growth. Preferred group size: five to fifteen decision makers in a room. Business leaders benefit from our approach to brainstorming via education as it often turns into trust-enhancing conversations.

Past talks (4)

Radical Consumer Behavioral Insights

Client with 60,000+ employees averaging $2 million in revenue per employee

Atlanta

2017

Workshop for Client's Advisory Board

Client in information technology services industry with 2,000+ service contracts

Scottsdale, Arizona

2017

Millennials and "Mindful Consumption"

Club E | St. Paul-Minneapolis

St. Paul, MN