Neely Tamminga is CEO and Chief Whiteboard Artist of DISTILL. During her 20-year career on Wall Street, Neely would routinely apply seemingly imperfect and disparate data to help ground conversations about consumer behavior to money managers and institutional investors. Neely is considered a consumer behavior expert with insights that span all relevant demographics and discretionary spending categories. Key career awards include top sell-side analyst in The Wall Street Journal Best on the Street analyst survey in 2006 and 2011 for her coverage in broadline and apparel retailers. In 2010, FT/Starmine ranked Neely No. 2 in Stock Picking for her 2009 coverage in Specialty Retail. In 2009, FT/Starmine ranked Neely No. 2 Industry Estimator for her 2008 coverage in Personal Products. In 2007, Neely was named by Minneapolis-St. Paul Business Journal as a 40 Under Forty award winner. Neely has also received recognition by Institutional Investor magazine for her coverage in the apparel & footwear, department stores, and hardlines retailing sectors. Prior to starting DISTILL with her long-time business partner and friend, Kayla Wesser, Neely worked at Piper Jaffray and A.G. Edwards & Sons (now Wells Fargo). Specialties include: retail--specialty, department store, e-commerce, and off-price; beauty and personal products; furniture and home furnishings; teen and women's shopping behavior and preferences; channel dynamics in consumer products and retail; business cycle analysis; and the convergence of retail and technology. Demographic insights and expertise with one call: GenZ, GenY (Millennial), GenX, and Baby Boomer.