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  3. Ola Mobolade
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Ola Mobolade

Chief Strategy Officer
Omnivore Group
Country or state 
United States (New York)
Available to 
Global
City 
New York
Fee 
Languages 
English
Volunteer
Yes

Personal Details

Bio

In addition to her role as marketing consultant and qualitative researcher of choice to a number of Fortune 500 companies, Ola is a recognized thought leader on the evolving cultural landscape in the U.S. and global markets. She co-authored the ground-breaking book, Marketing to the New Majority: Strategies for a Diverse World, for which she has been featured on NPR, and in a number of business/trade publications including Forbes, The Economist and Advertising Age.

Beyond her broad expertise leveraging consumer insights to drive brand growth for leading companies, Ola has extensive experience across all age and lifestyle segments of African-American, Hispanic, Asian, LGBTQ and Millennial audiences. She has been a featured speaker on effective diversity marketing at conferences sponsored by the World Federation of Advertisers, American Association of Advertising Agencies, Advertising Research Foundation, Association of National Advertisers, Advertising Week, Brandweek, World Research Group, and is regularly invited to present and lead executive workshops on evolving organizations to “New Majority” readiness.

In her 20 year career, Ola has spearheaded dozens of consumer insight and strategy initiatives spanning a wide range of consumer segments and categories, including multinational, U.S. Total Market, and multicultural studies for McDonald’s, The Coca-Cola Companies, Procter & Gamble, Unilever, Colgate, Google, Facebook, Snapchat, MTV Networks, Diageo, and many others.

Ola is passionate about culture in its various manifestations and holds dual degrees from Harvard University in Psychology and Afro-American Studies. She is a winner of the prestigious Atticus Award for Original Published Thinking in Communications Services, and a longtime resident of New York City.

Current position (2)

Chief Strategy Officer

Omnivore Group

Founding Partner

CoCo

Degrees (1)
Psychology & Afro-American Studies
Harvard University
1995 to 2000
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Books & Articles (4)

Marketing to the New Majority: Strategies for a Diverse World
St. Martins Press / Palgrave Macmillan ,
2011
Minority Rules
How to market effectively to Millennials
HOW BRANDS MUST ADAPT TO THE 'NEW MAJORITY MARKETPLACE'

Expertise (26)

Media & Marketing
Advertising Brand Strategy Multicultural Marketing Market Research Creative Development Brand Positioning and Messaging Customer Segmentation African American Millennial hispanic millennial Product Innovation integrated campaigns Campaign Creation Culture African American culture African American History Cultural Diversity Cultural Diversity in Healthcare cross cultural competency Moderation training Moderator panel moderators Cities and Urbanism Race racial and gender equity Racial Biases

Clients

Coca-Cola
L'Oréal
ABC Disney
Danone
McDonald's
Eli Lilly
Mondelez
P&G
Diageo
Ford
United Airlines
Nationwide
Colgate-Palmolive
Google
MTV Networks

Awards & certifications (1)

Atticus Award for Original Published Thinking
WPP
2012
Recommendations
Why choose me? 

20 yrs driving growth for top brands as a seasoned marketer, engaging moderator & keynote speaker...

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