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  3. Olga Yurovski
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Olga Yurovski

Chief Executive Officer
Shopperations Research & Technology
Country or state 
United States
Available to 
Global
Fee 
Languages 
English,
Russian
Volunteer:
Yes

Personal Details

Bio

Olga Yurovski spent more than 15 years in the CPG and Consumer Electronics industries working in Brand Management, Product Development, Category Management, Consumer Promotions and Shopper Marketing roles. Her corporate career helped her uncover opportunities to make marketers’ jobs more efficient and data-driven by standardizing and automating planning processes and enabling robust post-promotional analytics. In 2014, she invented Shopperations, a collaborative, cloud based software that does just that.

Olga helps her clients recover productivity and bring transparency and accountability to their marketing teams. That’s why Shopperations’ clients like Conagra Brands, Heineken, Hormel and RB spend less time on back-office administrative tasks and have more time to focus on strategic, executional, and analytical aspects of their jobs.

Follow Olga on Twitter: https://twitter.com/Shopperations

Current position (2)

Chief Executive Officer

Shopperations Research & Technology

Shopperr Marketing Director

Conagra Brands

Degrees (1)
International Management
Thunderbird School of Global Management
2001 to 2002

Presentations

Presentations (1)
Shopper Marketing Trends

Private CPG client presentation featuring topics:

- Millennials' food shopping habits
- Technology trends that enable new shopping behaviors
- Future of grocery shopping
- Overview meal kits companies and recipe-based business models
- E-commerce outlook
- How to adapt Shopper Marketing process to meet new marketplace realities

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This speaker hasn't uploaded any media content yet.

Books & Articles (2)

How to Build Modern Shopper Marketing Capability
2018
Agile Shopper Marketing: How to Defeat Waste and Become Data-Driven
2016

Expertise (19)

Media & Marketing
Technology
Business
Computer Software shopper marketing Digital shopper marketing Food Retail E-commerce Brand Marketing Business Process Automation Analytics Omnichannel MarTech Enterprise Software SaaS Consumer Products CPG FMCG JBP
Recommendations
Why choose me? 

A marketer-turned software entrepreneur who is automating inner workings of CPG and Retail marketing

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