Patty Ross

Are you overwhelmed by all the choices for marketing your business? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? If this is you...then it sounds like you may need a marketing plan! Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business. A well-executed marketing plan will help you: Define your business with SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) Set goals for marketing your business Define your target audience with buyer personas Create your Unique Selling Proposition based on competitor analysis Measure and Optimize your Marketing Efforts Define your brand with proper visuals and messaging Determine the tools you will need to execute your marketing plan

Social media can be overwhelming for business owners. Which platforms? How often to post? What to post. What is “live”? Why Facebook Groups are important. This class will give you the basics every business owner should know as well as the latest trends to grow your business. This class will cover : How to create a content calendar to sync all your marketing efforts (Participants will receive a complimentary digital copy of a digital calendar) The demographics for each social media platform How to choose which platforms make sense for your business The right days and times to post on each platform and how often to post What type of content to post for the best engagement Social Media Advertising options Facebook and Instagram "Lives" Facebook and Instagram "Stories" What is a social media influencer and why to use them

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts. You Will Learn: The 5 C’s of E-Mail Marketing Basics How to create a content calendar with a complimentary digital version sent to all students How to pick the E-Mail platform right for your business Anatomy of E-Mail design Subject Lines Best times and days to send E-Mails Why List Segmentation is important (case study provided) Basic Automations How to create E-Mail graphics using Canva How to set up Google analytic tracking links A/B Testing Tips