Founder of Creative Agency Secrets, based in Auckland. Rebecca Caroe is an accomplished public speaker delivering keynotes, workshops, and seminars. She is a B2B marketing and CRM specialist with experience in Australasia, European and US markets. She delivers tactical digital marketing insight framed around a practical methodology which listeners find easy to understand and take action.
As an expert in search engine marketing and direct response copywriting, her focus on practical digital marketing suits SME businesses. She is known for her involvement with the sport of rowing and commentated for the BBC at the London Olympics.
She is passionate about encouraging women into technology careers; supports Girl Geek Dinner organisation & Ada Lovelace Day. Athletic participation in rowing since being recruited at Cambridge University continues with a Directorship of Rowperfect and commercial sponsorship / fundraising leadership for the Henley Boat Races, Cambridge University Women's Boat Club, The Tideway Scullers School and an advisory collaboration with British Rowing.
Three times in her career, Rebecca has been at the leading edge of business innovation: B2B Marketing, Customer Relationship Management and Social Media Marketing. Each time, personal connections to leading thinkers enabled her to participate in methodology development and early implementation of new management strategies for her clients.
Rebecca has directed her own studies throughout her career, seeking out innovations that can be applied to new business development. Her personal connection with leading thinkers and influencers including Don Peppers, Mitch Joel, Chris Heuer, Mark Adams and Euan Semple is reflected in her personal business blog run continuously since 2006.
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