Rick Girard

Do you smell that? It’s another crappy company job description. Here’s the truth: job descriptions just do not attract top talent. In fact, most are talented people repellent! This crucial marketing piece, even more important than your business plan (yes I said it), must inspire and engage the emotions of your reader. Learn why the standard model is designed to fail and how to create a truly engaging job description that attracts top talent. TakeAway 1: Why A Wish-List of Skills is No Longer Acceptable. TakeAway 2: Learn the Not-So-Obvious 5 Key Components of a Highly Effective Job Description. TakeAway 3: How to Poke Your Prospect’s Career Wound to Build Attraction and Motivate Action.

What is a “career wound?” Understanding what a career wound is, how to find it, poke it, and how to heal it is the most powerful method to attract, engage, and recruit exceptionally talented people. This method doesn’t rely on big money or impersonal, self-centered, or used-car-salesmen-like gimmicks, but rather turns the traditional model of transactional recruiting into an opportunity to genuinely help and heal someone’s pain. It doesn’t employ “spray and pray” methods but requires really listening to cultivate relationships to motivate action. By learning how to engage a person’s career wound, you will turn your traditional messaging upside down and inspire someone to actually want to talk to you, and better yet . . . to chase you. TakeAway 1: What is the Career Wound and How to Find It? TakeAway 2: How to Engage Through Listening & Unconventional Messaging TakeAway 3: Connecting the Dots Between a Person’s Wound a

Your disorganized interview is nothing more than a popularity contest and a guessing game. Most companies don’t take the necessary time to create an organized structure for their interviewing process, often with embarrassing consequences and quite often repelling their top prospects. Yet designing and implementing a well-organized, carefully constructed interview process is one of the most powerful and easy ways to ensure that you draw the best hire. TakeAway 1: How to Uncover the Truth About the Person in Front of You. TakeAway 2: How to Structure the Interview to Draw Their Emotional Buy-In. TakeAway 3: The Anatomy of a Successful Hire: From First Conversation to Offer Acceptance.