Robert L. Walker USC

Do Not Indulge in Over-optimism - You probably would not be going into business if you were not optimistic about your future in it, but a business plan is a hard bitten and realistic document. Do not be pessimistic, but be very conservative and realistic regarding things like capital requirements, timelines, sales, and profits. Most new businesspeople underestimate the amount of capital that will be required to start the new business.

Strategic Planning has developed a bad name. Many organizations do strategic planning, but few are satisfied with the results. It seems that somewhere between the conceptualization and the execution, a serious melt down occurs.

Strategic Planning has developed a bad name. Many organizations do strategic