Roy Bendor Cohen

Choice architecture is the design of different ways to which choices can be created and presented to users, and the impact of that presentation on user decision-making. People's actions are often affected by context, and there's alot you can do to create the right environment to alter their behavior. The toolbox of CA helps you: 1. Predict behavior 2. Design an intuitive environment 3. Influence decision making. The lecture will help you design your product / service's environment systematically by applying tools from Choice Architecture in order to assist your users make better decisions.