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  3. Roy Bendor Cohen
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Roy Bendor Cohen

MA
Founder
Q Behavioral Thinking
Country or state 
Israel
Available to 
Global
City 
Tel Aviv
Fee 
Languages 
English,
Spanish,
...
Volunteer
Yes

Personal Details

Bio

Roy founded Q Behavioral Thinking, a consulting agency for Problem Sovling based on Psychological Science. Q helps organizations to extract unique business insights, generate innovative solutions and design choice environments by applying integrated methods from behavioral and cognitive sciences.

Roy Bendor Cohen is also a Senior Innovation Facilitator at SIT (Systematic Inventive Thinking). After completing his thesis on the mental processes that underlie creative thinking on the MA Interdisciplinary Program for outstanding students in Cognitive Psychology (Tel Aviv University), he joined the SIT team in order to apply his conclusions outside the lab.

Roy specialized in all of SITs applications; Problem Solving, New Product / Service / Process / Business Model Development, Strategy and MarCom. Among his clients are: Ahava, Bayer, Behr Paints, Biosense Webster, Graña y Monetro, HP Indigo, Ingersoll Rand, Leumi Bank, Medinol, Mondelez, Nike, Playtika, Strauss Group. He also lectured, led innovation workshops and took part in strategic projects at governmental entities and universities in Latin America such as Pacific Alliance, Promperu, Colciencias, UTEC.

Roy’s roots are deep in the educational world: he lectured at the Dov Lautman Unit for Science Oriented Youth, taught Spanish, served as an instructor in the ‘Computer Science Olympics’ and tutored schoolchildren with special needs.

He lived in Madrid for five years, taught Spanish for three years, travelled Latin America for six months and still volunteers in the ‘Escuelita’ where he helps in translations for Latin immigrants. He admires flamenco and classic guitar, is a big fan of Improv theater, enjoys reading books and talking about philosophy. Roy is fluent in three languages and can get around in two others – a linguistic trait he has inherited from his mother. He has been resident in three countries and travelled in more than thirty.

Current position (2)

Founder

Q Behavioral Thinking

Senior Innovation Facilitator

SIT

Degrees (1)
MA Cognitive Psychology
Tel Aviv University
2010 to 2014

Presentations

Presentations (3)
Choice Architecture

Choice architecture is the design of different ways to which choices can be created and presented to users, and the impact of that presentation on user decision-making. People's actions are often affected by context, and there's alot you can do to create the right environment to alter their behavior.
The toolbox of CA helps you:
1. Predict behavior
2. Design an intuitive environment
3. Influence decision making.

The lecture will help you design your product / service's environment systematically by applying tools from Choice Architecture in order to assist your users make better decisions.

Thinking Inside The Box
Behavioral Economics
Workshops (1)
Choice Architecture & Nudge Design
Full day
(View workshop agenda)
Past talks (1)
Pensar dentro de la caja
Perumoda
Lima, Peru
May 9, 2017
  • All (2)
  • Videos
  • Photos (1)
  • Slides (1)
This speaker hasn't uploaded any videos yet.
Peru Moda Conference 2017
This speaker hasn't uploaded any one sheet yet.
This speaker hasn't uploaded any press information yet.

Expertise (14)

Business
Science
Education
Social & Political
Design
behavioral economics Choice Architecture Business Innovation Business Insights Creative Thinking Systematic Inventive Thinking Design Thinking Behavioral Bias Creativity

Clients

Wework
Talkhouse
Bayer
Tel Aviv Municipality
Promperu
UTEC
Strauss Group
Leumi Card
Re:Tech
Ministry of Education
Ministry of Health
Pacific Alliance
Medinol
SIT
IDC
IAF Accelerator
SIFTECH
Biosense Webster
Tel Aviv University
8200 Accelerator
Recommendations
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