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About
Dr. Shobeiri has been a professor of Marketing at several universities in North America and Europe. His work focuses on two emerging paradigms in business world: experiential marketing (i.e. how to create unique and memorable customer experiences) and transformational marketing (i.e. how to design p…
Transforming People and Societies through Effective Product Design
Leading companies constantly look for effective methods to inspire customers. Today, a new marketing practice is emergin…
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