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About
I believe the best ideas are remembered through stories, not slides. As a storyteller, podcast producer, and content strategist, I spend my days helping experts and organizations turn their everyday insights into content that builds trust and influence. That real-world work shapes every talk I give. Rather than presenting theory, I share practical frameworks, behind-the-scenes lessons, and the kinds of stories that help audiences see their own work differently. My goal isn’t just to deliver information—it’s to give people ideas they’re excited to try as soon as they leave the room.
The Story You Didn’t Know You Were Telling
We’ve been taught that great storytelling requires a big moment—a breakthrough, a breakdown, or a dramatic turning point. But for most people, that pressure becomes the very thing that keeps them silent. In this session, award-winning storyteller and brand strategist Sara Lohse challenges the idea that impact comes from spectacle. Instead, she introduces a powerful reframe inspired by the classic three-act structure—one that helps leaders, entrepreneurs, and creatives uncover the meaningful story they’ve been living all along, even if nothing “big” ever happened. Through relatable examples, humor, and real-world application, Sara shows how identity is shaped quietly: through patterns, defaults, and everyday choices we rarely question. Attendees will learn how to recognize the moments they’ve overlooked, articulate their story without oversharing or performing, and use storytelling as a tool for connection, trust, and leadership—not self-promotion. This session isn’t about inventing a story. It’s about finally noticing the one that’s already there.
The Trust Gap: Why B2B Brands Are Turning to Podcasts
B2B marketers face a growing challenge: buyers don’t trust marketing the way they used to. Whitepapers feel promotional. Blog posts sound interchangeable. And most content struggles to capture the real expertise that exists inside organizations. Meanwhile, the most valuable insights in a company often live in conversations—between executives, clients, partners, and industry experts. This session explores how B2B brands are using podcasts and conversation-driven content to close the trust gap and build deeper relationships with their audience. Instead of treating podcasts as standalone media projects, marketers are beginning to use them as a strategic content engine—one that captures authentic expertise, fuels multiple content channels, and positions brands as trusted voices in their industry. Through real-world examples and practical frameworks, attendees will learn how to turn conversations into scalable marketing assets that drive credibility, engagement, and long-term brand authority.
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