Dr. Shar Attaran
Professor of Marketing • Bryant University
Rhode Island, United States •
$5,001 - $10,000
About
Dr. Shar Attaran delivers presentations that bridge the gap between behavioral science and real-world digital strategy. Rather than focusing only on trends or tools, her sessions help audiences understand the psychology behind why people engage, trust, share, and buy in today’s algorithm-driven world. Known for combining research-backed insights with practical, actionable frameworks, Dr. Shar translates complex topics like AI, persuasion psychology, consumer behavior, and digital influence into engaging, accessible strategies audiences can immediately apply. Attendees leave with more than inspiration — they leave with a deeper understanding of modern consumer behavior and clear ideas they can implement to improve engagement, strengthen trust, and drive measurable results.
Speaking Topics
Signature Programs (3)
Customer Journey Mapping - View Your Business from Your Customer's Perspective Customer journey mapping is the process of creating a customer journey map, a visual story of your customers' digital touchpoints or interactions with your brand. Learn the process and tools needed to step inside your customer's shoes and see your business from the customer's perspective.
In today’s AI-driven attention economy, consumers no longer fully choose what they engage with — algorithms increasingly choose for them. Platforms like TikTok, Instagram Reels, YouTube Shorts, and AI-powered recommendation systems predict what people will watch, trust, feel, and buy before they consciously decide. This keynote explores how behavioral psychology, short-form content, and algorithmic systems are reshaping modern consumer behavior. Audiences will learn why emotional triggers outperform rational messaging online, how digital platforms amplify specific psychological behaviors, and what marketers must do to create content that performs in an AI-driven environment.
Key Takeaways
- Understand how algorithms shape attention and decision-making
- Learn the psychology behind high-performing digital content
- Apply persuasion principles to modern marketing strategy
- Improve engagement and conversion through behavioral design
Audience
Marketing teams, executives, digital strategists, entrepreneurs, communications professionals, conference audiences
Format
Duration
45-90 minutes +
Delivery
Why do some messages instantly capture attention while others disappear? This engaging keynote breaks down the hidden psychological triggers behind clicks, trust, engagement, and purchasing behavior in the digital age. Drawing from consumer behavior, persuasion psychology, and real-world marketing examples, this session explores how algorithms, emotional triggers, social proof, and digital environments influence modern decision-making. Attendees will leave with a deeper understanding of how people process information online — and how to ethically design more effective messaging and content experiences.
Key Takeaways
- Understand why people engage with certain content online
- Learn behavioral triggers that influence trust and action
- Improve messaging through persuasion psychology
- Build more engaging digital experiences
Audience
Marketing professionals, branding teams, creators, social media managers, business owners
Format
Duration
45-90 minutes +
Your Experience with Shar
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