Lafayette, California, United States •
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About
I bridge the gap between academic rigor and 25 years of street-tested strategy. As a Kellogg MBA and former UC Berkeley lecturer, I created The Perception Formula™ to show leaders and teams how people actually make decisions so they can design better outcomes. I teach the mechanics of trust and alignment to help leaders resolve organizational friction, drive stakeholder engagement, and close enterprise deals. I provide the tactical roadmap to build trust fast and drive measurable results.
The Perception Playbook
Every high-stakes decision to buy, partner, hire, or align is driven by perception. Yet most organizations leave percept…
Your perspective matters!
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