Lafayette, California, United States •
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About
I bridge the gap between academic rigor and 25 years of street-tested strategy. As a Kellogg MBA and former UC Berkeley lecturer, I created The Perception Formula™ to show leaders and teams how people actually make decisions so they can design better outcomes. I teach the mechanics of trust and alignment to help leaders resolve organizational friction, drive stakeholder engagement, and close enterprise deals. I provide the tactical roadmap to build trust fast and drive measurable results.
The Perception Playbook
Every high-stakes decision to buy, partner, hire, or align is driven by perception. Yet most organizations leave perception to chance, which often leads to missed opportunities and internal friction. Shira Abel provides The Perception Playbook™ as a tactical blueprint for understanding the mechanics of how people decide. Attendees learn how to build trust quickly and align their communication with their expertise. You leave with a practical framework to drive better outcomes and ensure your leadership has the impact it deserves.
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