10 years' experience in defining and delivering business growth strategies, with a particular focus on B2B. Expert in research, innovation, data, product positioning and storytelling to optimise revenue, ROI, and growth.
-Excels at qualitative and quantitative situational analysis, pulling in data from a wide range of sources (product, customer, employee) to derive a true and full understanding of the situation, market opportunities and competitive strengths.
-Expert in taking information and using it to form overall growth policy and implementing a series of coordinated actions across a business.
-Exceptional communications and positioning skills, translating to an ability to take underlying business/product concepts and form them into a strategic and coherent story.
-Deep experience collaborating with c-suite executives, business owners and related stakeholders on enterprise-wide objectives including international expansion, customer early-customer acquisition, distribution channel development and go-to-market strategy.
-Ability to deliver personal or team-wide project execution training and coaching, once an overarching strategy and coordinated actions have been set.
-Author of sales strategy book "Sell Me This Stylus".
-BA and MA from the University of Cambridge.
-Well travelled and a keen student of history and politics. Have lived and worked for at least 6 months in five countries (UK, Spain, Egypt, Dubai, Pakistan) and visited 30 countries. Able to work globally and appreciate local, regional and international perspectives.