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About
I'm a Consumer Scientist. I make meaning out of data, emotions, experiences and business goals.
Mind the Map: The Nordic take on a datafied Customer Journey
Learnings from $1,000,000 worth businesses which started from a Customer Journey Map. How to start from scratch to build…
The Datafied Consumer: How to make personas a real, growth-oriented customer base?
Lots of companies aspire to have customers that match certain personas. Other companies analyze their customers and crea…
Shifting to a Data-Driven Design Thinking
Scandinavia is the capital of design, and pioneer of Design Thinking for business, services and experiences. I here gath…
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