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About
I'm a Consumer Scientist. I make meaning out of data, emotions, experiences and business goals.
Mind the Map: The Nordic take on a datafied Customer Journey
Learnings from $1,000,000 worth businesses which started from a Customer Journey Map. How to start from scratch to build your own map, based on emotions, moments and valuable data points. The most valuable tool to make your clients see the big picture, open their minds and turn their business in a actionable growth machine. Free eBook available.
The Datafied Consumer: How to make personas a real, growth-oriented customer base?
Lots of companies aspire to have customers that match certain personas. Other companies analyze their customers and create those personas. But how to make sure things are matching? In this presentation, I open up simple and a step-by-step process to really VERIFY, DISCOVER and UTILIZE personas backed up with rock solid data for any size of company.
Shifting to a Data-Driven Design Thinking
Scandinavia is the capital of design, and pioneer of Design Thinking for business, services and experiences. I here gather some of the most successful cases in the Nordic countries, where I was directly involved, and open up how to prepare a project from scratch having the design approach in line, and a solid data-driven way of measuring success.
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