Stavros Papagianneas

I talk about what are the main challenges in communicating Europe. I illustrates how nation branding and some other innovative ideas can reshape the image of Europe. I talk about the growing trust gap between the elites and the broader populations is a key challenge for the future. I explore why EU communication fails and how to make succeed. I illustrate the fundamental difference between right and wrong when it comes to communication, reputation and branding, especially in relation to the EU. The problem of how to rebrand a huge organisation as the EU that is perceived as boring and complicated and that fails to deliver when it comes to communication at national, regional, European and global level is one facing professional EU communicators everywhere. I make the case that the key to rebranding Europe and winning the information battle against Euroscepticism will be communicating the whole EU project based on a multi-track strategy.

What is the interplay between misinformation campaigns, news coverage and social media. I analyse the Brexit, Trump and Macron campaigns & Explain why fake news succeed and how to fight it. I talk about the growing trust gap between the elites and the broader populations is a key challenge for the future. I explore why communication fails and how to make succeed. I illustrate the fundamental difference between right and wrong when it comes to communication, reputation and branding.