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  3. Ted Kohnen
Ted Kohnen's picture

Ted Kohnen

President
Retina
Country or state 
United States (California)
Available to 
Global
City 
San Francisco
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes

Personal Details

Bio

A native Manhattanite turned hoodie-wearing San Franciscan, Ted Kohnen has become the marketing agency growth specialist. First, with this career at global B2B agency, Stein IAS, where he was CMO and then Managing Director overseeing offices in the US and China. Currently, Ted is the President of global digital marketing agency, Retina (a Transiris company). As President, Ted works closely with CEOs, CMOs and other organizational decision makers on business, product and marketing strategies. He is charged with the integration of a world-class marketing technology offering that includes AI, marketing automation, CRM and business intelligence solutions with award winning marketing strategy, creative and go-to-market solutions.

Over his career Ted has led Agency expansions and grown those offices in both head count and revenue. His success made him the youngest managing director in Stein’s 46 year history. Over his career, Ted has led key account wins and assignments such as Boeing, Western Union, Weight Watchers, Oracle, NCR, HP Enterprise and the US Government.

Current position (2)

President

Retina

Board President

ANA Business Marketing, NorCal

Degrees (2)
Technology Management
Columbia University
2007 to 2009
International Business
Dickinson College
1996 to 2000

Presentations

Presentations (3)
AOL / The Drum Media Summit New York City

The B2B marketer’s guide to social media's shifting role in the marketing mix

ANA Business to Business Members-Only Conference @ Wells Fargo

The Rise, Fall and Rise of Marketing Technology

The Intelligent Use of AI in B-to-B Marketing: What Marketers Need to Know

Thought leaders, futurists and prognosticators alike are increasingly writing and talking about AI - what it is, what it means, how robots will destroy the world. But, little has been discussed around how to intelligently plan and execute an AI strategy for B2B marketing. As a marketer, you need to be ready. Among the many compelling stats out there, Garter predicts that by 2020, 85% of customer interactions will be managed without a human. Time to raise that AI IQ! After all, utilizing smart technology is only effective if it's applied in a smart way. Hear from two award-winning, B2B marketing innovators who will entertain you with first-hand knowledge and leave you with practical advice for increasing your AI IQ.

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Expertise (12)

Media & Marketing
Technology
Business
Advertising Digital Advertising Account Based Marketing demand generation Data Advanced Analytics creative Strategy Business
Recommendations
Why choose me? 

Advertising and marketing agency growth specialist

Social media
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