Trevor Haldenby

Imagine if strategic planning looked more like a science fiction adventure than a stack of white papers and spreadsheets. Trevor will weave together a compelling story about how the worlds of experience design and business innovation are colliding, and creating new visions of the future that engage people at a deeply personal level.

For decades, success in a career meant rising as high as you could before your time ran out — like setting an altitude record. Today's entrepreneurs and innovators know that success is more about getting into an orbit where you can connect with new people, ideas, and technologies on a regular basis. This talk illuminates how the working world is changing, and demonstrates how metaphor can be a powerful tool for business innovation.

By playing the CEO of a fictional biotech company from the near future, Trevor will playfully but insightfully examine how the worlds of medicine, health care, and marketing are all rapidly changing. Presented from a vantage point in the world of tomorrow, this talk uses immersive storytelling and multimedia design to paint a picture of the industries of the future.