Trudy Beerman

Being a big fish in a small pond is influential, but the size of the pond is the limitation of that reach. Jumping ponds and growing again is the way to become famous for what you do among your peers, city, state, nation, and even globally. Trudy Beerman created the REACHologyTM) Score. REACHology(TM) is a new measure of influential reach as it considers a person's credentials, experience, publications, following, and digital footprint to create a baseline measure for a strategic approach to growing influence and reach. This is the focus of Trudy's research interest as a doctoral candidate at Liberty University. That interest expanded her business from being just TV Media to being in the business of influential reach. It caused an expansion of services geared to deliver more clout to her clients.