- Speaker at various international conferences (FIPP, WAN-IFRA, PRIMA, Kodak, Ricoh)
- Consigliere on marketing and communication strategy
- (Print) advertising media specialist
- Content creator and curator
- Involved in various trade bodies
- Past Board member STIMA / Stichting Marketing (Belgian Marketing Association)
- Founding member of Effie awards in Belgium Jury member Euro Effies (2012 - 2013)
- Winner of Effie Award
- Jury member Euro Effies (2012 - 2013)
My focus is on four areas of the communication spectrum: branding, design, innovation and media effectiveness. I write, speak and curate information on these subjects. I curate content for printpower.eu, @Printpower, @ IWY and Print Power and IWY LinkedIn Groups.
You can follow me on #ulbe
Marketing Manager Europe
A presentation at the DM Seminar organised by Intergraf and FEPE, two international associations for printers and envelope manufacturers. The seminar was organised in the HP Experience Centre in Barcelona.
My presentation was showing the effectiveness of direct mail from a consumer perspective.
When you want a marketing/advertising/innovation perspective of the print(ed) media industry