Vedran Sorić

I often notice that sales are seen as a big, scary monster that “must” be defeated. Therefore, selling often seems like a job that no one wants to do – except maybe the occasional masochist. On top of all that, books have been written about sales in just that way – intimidating and impregnable. Some of the most popular programs for trainers/coaches/mentors are based on sales, but despite all the help and support, sales is still the biggest problem for most trainers...and I’m wondering why? The conclusion I’ve been getting is that most sales training and programs focus on techniques – which is ok, techniques are great, especially when you’re a beginner- they give you a form you can/must follow. However, techniques can quickly become outdated. They quickly become stale, chewed up, boring and predictable. The worst thing is when sales techniques are incompatible with your values – and then what...? Should we continue to use them at all costs?

Speech is full of life-story examples from my 25+ years sales experience criss-crossed with several researches. Speech usually lasts 90 minutes, but can be adopted to 45 - 60 minutes. So far, I gave this speech on several big conferences.

Sharing some of the best tools and techniques for the future sales manager positions