Victoria Olsina

Victoria covers the different elements which align to create a perfectly optimised page and boost a website's visibility in Google’s SERP, including content length and optimisation, anchor links, FAQ schema and utilisation of ‘people also ask’.

Based on a tried and tested model, Victoria discusses the importance of topical authority and various techniques for using questions, answers and long form content to earn featured snippets for a website.

Emphasising the importance of page speed in Google’s rankings, Victoria dives into the best ways to measure a website’s page speed, explaining which metrics matter most and the numerous commercial benefits that making these improvements can have.