Warren Thompson

Facebook’s advanced targeting algorithm allow you to target people based on their interests, demographics, interactions with your site, videos, posts, Facebook page, and more. This talk will show you how to stay organized and build a framework for successful advanced targeting. What you’ll learn: How to target customers at every stage of the funnel How to brainstorm and test new audiences for continuous improvement How to use audience targeting to improve your customer personas

Learn more about who your customers are online, what they search for, how you can help them find you, and what to say once they do. What you'll learn: 3 free methods of using data you already have to learn more about your customers How to uncover your rockstars: The products, services, and people that drive new business How to avoid a mistake that most businesses make when naming your products and services How to craft a message that connects with your target audience